The Government of the State of São Paulo, through the Secretariat of Tourism and Travel, invites you, travel agent or tour operator, to take part in the Roadshow “My Destination is São Paulo,” a series of exclusive gatherings that will take place in Brazil and abroad throughout 2025.

The goal of the event is to showcase the diversity and tourism potential of the state of São Paulo, a complete destination that caters to all traveler profiles, offering experiences ranging from the coast to the countryside, from business tourism to cultural, gastronomic, and leisure activities.

During the workshop, you will have the opportunity to discover the main attractions and the latest updates in São Paulo tourism, connect with representatives of destinations, attractions, and lodging facilities from across the state, as well as update your product portfolio and expand your networking with industry professionals.

We look forward to welcoming you to this special encounter with São Paulo, the state that serves as Brazil’s gateway and is a benchmark in hospitality, infrastructure, and tourism innovation.